He is a factory director who does not have his own office.
He is a factory director who always has a sense of crisis.
He is a factory director who constantly learns new technologies.
He is guiding and changing China's mechanical and electrical industry.
What do we rely on to earn money from foreigners?
More than ten Year ago, an inconspicuous Chinese-made Large Industrial Electric Furnace was quietly shipped to a factory in Jakarta, Indonesia, but the impact it brought to the international mechanical and electrical industry was extremely far-reaching.
This was not only the first overseas business of Wuhan Industrial Electric Furnace Factory at that time, but also the first enterprise in China to pioneer similar Product Export . More importantly, the quality and technical level embodied after this electric furnace was put into operation far exceeded the locals' imagination, and its sales price was only one-third of that of similar products from the United States, Germany, Japan and other countries at that time. Relying on the word-of-mouth effect of this electric furnace, Kong Keqiang quickly opened up the Asian market, dug the first pot of gold of Overseas Market , and had a strong impact on the mechanical and electrical products of Japan, the United States and other countries. Chinese products finally had an international voice.
For the same product, exporting not only earns foreign exchange, but the price is also three times the domestic selling price. With rich profits, a huge market, and the keen intuition of a businessman, Kong Keqiang realized that a huge development opportunity was right in front of him, but how could he open up International Market and gain a competitive advantage? Kong Keqiang believed that he must go to internationally advanced enterprises to learn advanced technical experience, and then defeat competitors. So well-known enterprises in developed electromechanical manufacturing countries such as Germany, Japan, Denmark, Austria, the Netherlands, the United States, and Switzerland all have the footprints of Kong Keqiang and his colleagues. At the electric furnace research center of Mercedes-Benz and the University of Bremen in Germany, he felt the rigor of the German people and the extreme development of industrial civilization; in Japan, he learned the loyalty and dedication of Japanese workers to their work; in the United States, he understood the rationality of American management for enterprise development; and more importantly, he learned the advanced electric furnace production technology of these countries and successfully applied it to the product research and development of the enterprise. So this situation emerged: German enterprises, which have always been famous for Pursuit of Excellence technology and producing high-quality Large electromechanical Equipment , specifically named to use products from Wuhan Hankou Furnace Co., Ltd. This was the case when world power tool manufacturer Bosch built a factory in Hangzhou, and it was also the case when Mahle built a factory in China. Orders from other countries such as Japan, the United States, Russia, Switzerland, the Netherlands, and Denmark came in a steady stream. With cutting-edge technology, reliable quality and low prices, Hankou Furnace Co., Ltd. forcibly carved out a path in the electromechanical market that had been monopolized by European and American powers for Year years, and gradually turned it into a broad road.
What do we rely on to earn money from foreigners? Director Kong's summary is simpler: first, we must take foreigners as our teachers, after we finish learning, when our production technology is better than our teachers, our product quality is also better than our teachers, and our prices are half cheaper than our teachers, we can in turn earn money from our teachers.
How to learn from foreigners?
Learning advanced production technology is a phrase that many business leaders often say, but how to learn it is undoubtedly the real topic that enterprises need to work on.
In this regard, Kong Keqiang can be said to have quite a lot of experience:
First of all, we focus on learning from enterprises in countries with internationally advanced technology. This includes two aspects: we must not only go out, go to the production frontlines of these enterprises, but also invite experts back. As the saying goes, we draw on the strengths of many to serve our own purposes. Every Year hole Keqiang leads the core backbone of the factory Technical Personnel to travel around the world. At the same time, experts and customers from different countries are also invited to Wuhan. "Many experts I invited in the name of traveling to China. I played the role of a good host. I have questions to ask them for advice and learning, and let them guide the technical problems in the factory. The other side can't always refuse, of course they will gladly teach, and we naturally benefit a lot", when talking about his learning experience, Director Kong looks proud: "Many things, the knowledge you hear from others and what you learn from personal on-site experience are completely different." Once, Kong Keqiang went to a world-famous enterprise in Japan for a visit and study. In the other party's heat treatment workshop, his eyes were immediately attracted by an electric furnace that was being processed. Because we encountered some technical problems in the production of the same model of electric furnace, Kong Keqiang wanted to know how this enterprise handled these links. So, dressed in a suit and leather shoes, he crawled into the electric furnace without hesitation, and had a close contact with the core part of the electric furnace for a full half Hour . When Kong Keqiang climbed out again, he found that the CEO of the other company was leading his employees waiting in line beside the electric furnace. When they saw Kong Keqiang, they immediately stepped forward and held his oil-stained hands, issued a series of praises, and said they finally understood why Wuhan Hankou Furnace Co., Ltd. can produce such High Quality electric furnaces.
Every time he visits an enterprise for study, he integrates closely with the enterprise workers, which has become the hallmark of Kong Keqiang's "learning from experience". Every time he comes back from study, he always brings back hundreds of product photos, these photos all capture the subtle details of products, and become important materials for research and development of new technologies.
Furthermore, when studying the advanced technologies of other countries abroad, one should not only learn production technologies, but also understand the characteristics of the local market, such as the operating habits of local workers, which aspects of local products need improvement, and so on, so as to improve one's own products based on the information mastered. Director Kong said proudly: "I want workers from Germany, the United States, or Asian countries to operate our electric furnaces just as easily as if they were using products made in their own countries." Precisely because of this, the electric furnaces of Hankou Furnace Co., Ltd., whether supplied to large domestic enterprises such as Wuhan Blower Factory, or well-known foreign multinational companies, can always meet their usage habits and technical standards. Customer satisfaction has increased, which in turn has formed a strong brand effect.
Of course, learning from foreigners and drawing on the strengths of many families is not pure imitation. It must be innovated on the basis of learning, have its own independent intellectual property rights, and form core competitiveness. Wuhan Hankou Furnace Co., Ltd. has a number of invention technologies in Industrial Electric Furnace manufacturing at home and abroad. Kong Keqiang frankly said: "Originally, China's overall economy was backward, Large machinery Equipment manufacturing mainly relied on imitating others, products were backward, and technology was also backward. But Large Equipment manufacturing is precisely an important sign related to whether a country's economy is developed. I hope that not only our company, but the entire industry will have a deep sense of crisis, speed up the pace of development, let Wuhan manufacturing go global, and establish the dominant position of our country's Large Equipment manufacturing industry in the world."
"Be confident in your own products, we have good technology and low prices, what reason would foreigners have to not like it?" Regarding the current situation where many domestic Chinese enterprises cannot enter the international market, Director Kong has more to say: "Our labor cost is only one-tenth that of developed countries, raw material prices are basically the same, as long as we break through the technical bottleneck, Product Export will naturally follow, and the selling price of International Market is generally higher than that in the domestic market, from the perspective of profit, exporting will definitely improve the overall profitability of the enterprise."
In fact, for Kong Keqiang to devote part of his energy to International Market also has certain objective factors. Although the domestic Industrial Electric Furnace manufacturing market is very large, the vicious competition of counterfeit and shoddy products is very serious. Vicious low-price competition leaves enterprises with no capital for technical updates and new product research and development. The production technology and quality of products are generally backward, lack of market competitiveness, and how can one open up International Market ? Only when every enterprise in the entire industry focuses on the overall situation, bases itself on long-term planning, and puts the long-term interests of the enterprise first, can the entire industry promote healthy and orderly development.
Director Kong Keqiang at the Industrial Furnace Research Center of the University of Bremen
How to put what one has learned into practice?
Innovation is the direction and theme of the development of Kong Keqiang and Wuhan Industrial Electric Furnace Factory over the past more than ten Year years. The key lies in re-innovating the knowledge learned, thereby turning it into one's own technological advantage. At present, the current Wuhan Hankou Furnace Co., Ltd. is moving towards internationalization in terms of both product models and production scale, and a giant industry ship is coming majestically towards us.
At present, the company Year produces resistance furnaces, Bogie Furnace , Pit Type electric furnaces, Box Type electric furnaces, annealing electric furnaces, Tempering electric furnaces, Quenching electric furnaces, gas nitriding electric furnaces, Gas Carburizing electric furnaces, Salt Bath Furnace , Nitrate Salt Furnace and other Industrial Electric Furnace nearly one thousand units. Among them, the professional products Bogie Furnace and Pre-Vacuum protective atmosphere electric furnaces have been exported to Japan, the United States, Indonesia, Singapore, Thailand and many other countries. The product specifications and varieties are complete, the quality and technology have reached the domestic advanced level, and most furnace types are synchronized with the international modern technology.
Export type Bogie-Type Resistance Furnace : High Temperature Bogie-Type Resistance Furnace , 764 kinds of standard Furnace Chamber Size , power: 30-2880KW; temperature: 1200℃, 950℃, 750℃, 650℃. International Energy Saving structure, Full-Fiber WDS Furnace Lining heat preservation, high Strength vacuum ball Energy Saving brick Furnace Lining , upward inner wrapping non-shedding wire holding brick, full Automatic Liter position sealing between Bogie and furnace body, power saving 40%-60%. The integrated track at the lower part of the furnace body is Installation and Commissioning completed when leaving the factory, users do not need foundation installation, and can just place it on a level ground.
Large Pre-Vacuum Protective Atmosphere Furnace: In the past two Year decades, in industrial countries Industrial Electric Furnace where Technology Leading manufacturing and application are developed, such as Germany, Austria, Italy, Switzerland, Sweden, Japan, the United States and other countries, Large Pre-Vacuum protective atmosphere furnaces are widely used for heat treatment processes such as vacuum protective atmosphere oxidation-free annealing, Quenching , Tempering , etc. Because the furnace is first evacuated, then filled with nitrogen for protection, and nitrogen is sealed in the furnace, a large amount of nitrogen is saved, the heat treatment effect of workpieces is better than pure Vacuum Furnace , the output is increased, and the production cost is reduced. It is currently widely used internationally. According to more than twenty Year years of experience in manufacturing Pre-Vacuum protective atmosphere furnaces, combined with advanced technology of learning Large Pre-Vacuum protective atmosphere furnace manufacturing in Germany in recent Year years, we have produced dozens of Large Pre-Vacuum protective atmosphere furnaces in the past two Year years, which are applied in domestic Large military factories, Large blower factories, Large foreign-funded enterprises and exported to the United States, Japan, Singapore and other countries.
Pit Type Gas Nitriding Furnace adopts multi-layer, multi-stage, multi-ring and multi-point distributed ammonia input method, which allows active nitrogen molecules to quickly and uniformly combine with the workpiece surface, forming a uniform and fast nitrided layer. Cooperating with High Speed spiral air duct, it effectively solves the nitriding process for blind holes and deep holes of workpieces. The heating curve of nitriding carburization and diffusion processes is controlled by a microcomputer program. In the manufacturing technology of deep wells with a depth exceeding 10 Meter Nitriding Furnace , the multi-stage staged ammonia feeding active nitrogen atom attenuation compensation method is applied, which significantly improves the nitriding uniformity. Liquid nitriding uses direct conduction heating between the liquid and the workpiece, which shortens the heating time of the workpiece and improves the Nitriding speed.
Aluminum Alloy Quenching The solid solution furnace has formed various furnace types and product specifications, such as: Pit Type Aluminum Alloy Quenching Furnace It is low-priced, uniform in furnace temperature, simple in operation and high in temperature control accuracy. It is widely used for general Aluminum Alloy workpieces Quenching , and is deeply welcomed by most users. When higher transfer time is required, a rapid workpiece transfer cylinder, vertical Aluminum Alloy Quenching Furnace , raceway type Aluminum Alloy Quenching Furnace , etc., can be installed on the furnace. Aluminum Alloy The aging furnace is divided into three types: Pit Type , Box Type and Bogie Type , among which Bogie Type Aluminum Alloy aging furnace is widely welcomed by users, and dozens of specifications and sizes have been formed. Aluminum Alloy Annealing Furnace , aluminum coil and aluminum foil high uniform temperature Annealing Furnace .
Aluminum Alloy Melting Furnace is divided into: crucible Aluminum Alloy Melting Furnace , crucible Aluminum Alloy melting and holding furnace (matched for die casting machines), molten pool Aluminum Alloy Melting Furnace , molten pool Aluminum Alloy melting and holding furnace, tiltable Aluminum Alloy rapid Melting Furnace , aluminum melting capacity ranges from 5 kg to 20 Ton , heating methods include Resistance Wire , Silicon Carbide Rod , fuel oil, gas, etc., forming a complete series of products with multiple varieties and multiple specifications.
The closed-cell Perlite Expansion Furnace invented by the company has changed the long-standing history that expanded perlite produced by coal-fired furnaces causes serious environmental pollution and can only produce low-grade expanded perlite products. Perlite Expansion Furnace Environmental Protection Energy Saving , and the application of microcomputer Automation expansion sintering process to Perlite Expansion Furnace can fully Automatic produce high-grade closed-cell expanded perlite products, and expand the application of perlite to a wide range of fields including thermal insulation mortar construction Energy Saving , thermal insulation building materials, decorative boards, heat insulation and fire prevention, light-weight Energy Saving Firebrick and other fields.
International capital pays close attention
When the author was conducting on-site interviews, a handwritten letter from the president of the United States Capital Strategy Corporation, the second largest listed alternative investment company in the United States, confirmed the growing international influence of Wuhan Hankou Furnace Co., Ltd. Precisely because of the company's rapid upward Liter trend in International Market in recent Year years and the good reputation of its products, international capital has always paid close attention. After careful investigation and research, the United States Capital Strategy Corporation has extended an olive branch. The two parties will come to Wuhan in mid-April to discuss cooperation matters, and the company's president has clearly stated that he will promote the listing of Wuhan Hankou Furnace Co., Ltd. in the United States. We believe that in the near future, on the Nasdaq Gram , another bull stock from China will emerge vigorously, stirring up a world hurricane that belongs to Chinese enterprises.
Whether it is in the old factory building or the new Large international heavy industrial plant in East Lake Development Zone, when we see Kong Keqiang, the factory director of Wuhan Hankou Furnace Co., Ltd., he is either rushing around the workshop or busy in the sales department. When we ask the factory staff, we find out that Director Kong does not have his own office. His work status is nothing more than production and sales, all work can be solved here, what do we need an office for? Think about it carefully, that makes sense! If there is no spirit of taking the factory as home, doing practical things and doing great things, there would not be such an extraordinary behavior. Interviewing Director Kong, the author can not help but think of that famous Haiyan drama -- *Save You, My Love*. The reason is very simple. As the factory director of Wuhan Hankou Furnace Co., Ltd., his worries and reflections on the domestic Large electrical and mechanical manufacturing industry, and the countless explorations and practices he has led Wuhan Hankou Furnace Co., Ltd. to carry out over the past Year , all shine on an inevitable road suitable for the survival and growth of China's electrical and mechanical industry -- managers must go abroad to learn the advanced technical experience of developed countries, then take the products abroad, open up International Market , and compete with developed countries, so as to change the pattern of low-end and disorderly competition in the domestic electrical and mechanical market. Isn't this exactly the modern version of "learning the advanced technologies from foreigners to counter them"?
There is no need to use gorgeous words to describe the achievements made by Keqiang Kong and Wuhan Hankou Furnace Co., Ltd. Exporting Large heavy machinery with full scientific and technological content to western countries such as Germany, the United States and the Netherlands, where manufacturing is particularly developed, is enough to explain everything by itself. Perhaps people have long been no longer surprised that Chinese light industrial products are sold overseas and even monopolize the contemporary market, but the export of Large Equipment manufacturing industry has only just begun for domestic enterprises. Keqiang Kong and his Industrial Electric Furnace are very popular in European, American and Asian markets, which cannot but be called a small one. When talking about the reasons, Keqiang Kong's answer seems simple but contains profound meaning: "In more than ten Year years, every Year we go abroad to study, it is real study rather than tourism-style inspection. We learn others' advanced technology, improve it after coming back, and turn it into our own new technology with independent intellectual property rights. Therefore, we have an extraordinary sensitivity to new technologies in this industry internationally. Many enterprises dare not and cannot bring their products to International Market , because they feel confused and powerless about new technologies, do not know where their direction is at all, and gradually lose their pursuit of technology and quality."
What Kong Keqiang said hit the nail right on the head. When he has in-depth discussions with foreigners on technical and contract details, and earns foreigners' money while chatting and laughing, this benefit exactly comes from his almost stubborn learning mindset. His footsteps have covered dozens of countries, and he is both teacher and friend with many international experts. He is quietly changing the image of China's mechanical and electrical products in the eyes of some foreigners. From the initial dismissal, to disbelief, admiration and respect, and finally to full acceptance, Kong Keqiang's electric furnace has become High Quality , the spokesperson for Chinese mechanical and electrical products with low prices.
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